Before you engage a marketing partner, you'll naturally want to know a bit about the type of people you’ll be dealing with. We understand that, because we feel the same. So, here’s a bit about us.
Who We Are
Commonsense Marketing is a small Australian digital marketing agency dedicated to helping owners of small-to-medium sized businesses achieve their growth ambitions. We help good quality businesses grow without burning cash or chasing fads.
Annette Welsford
Chief Happiness Officer
Annette Welsford
Chief Happiness Officer
“After 20 years working in senior marketing positions in Australia and the UK for large enterprises, the internet was born. And so was Commonsense Marketing. The internet was the answer to my dream of helping small business owners compete with the big boys. Since then, with a fantastic inhouse team, we’ve built hundreds of websites, managed masses of marketing campaigns, and provided a lot of mentoring to help business owners understand it all.”
Joseph Tamondong
General Manager
Mike Luciano
Technical Management and Development
Flo Aguilos
SEO and PPC Manager
André Anselmo
Graphic Designer
Clea Jones
Copywriter
Pee Jay Latombo
Web Developer and Tech Management
Meline Moldin
SEO and Admin Assistant
Priya Jeanelle
SEO Assistant
How We Differ from Other Agencies
01
Long-standing industry experience
With over three decades of experience, we’ve seen a lot of marketing fads and gurus come and go. Most of them are short-lived and have done nothing more than waste time and money for unsuspecting business owners. Our solutions are built on proven common-sense strategies that deliver measurable results.
02
Customer focused
We help you deliver a great experience across the whole customer journey, not just one part in isolation (like web developers or SEO services do). Every touch point must give your prospects a consistent brand impression and messaging, so you're building their confidence and trust.
03
Experienced team
You’re not handed off to a junior team or contractors. Our tertiary-qualified senior in-house team members (who have been with us for years) have the qualifications and experience to manage your website and campaigns with skill and efficiency.
04
Continuous improvement
We invest heavily in team education to ensure that we are providing you with the right strategies and tactics to keep improving results and ROI. Things change every week in the digital world! It takes a lot of effort to stay on top of Google changes, Meta changes, new channels, AI innovations and regulations.
05
Complete transparency
We ensure you have ownership and full access to all your digital assets, and receive accurate reports of marketing performance. (We have found that ~ 30% of clients who come to us don’t have access to their domain account, or website, or Google Ads, Facebook Ads or Google Analytics accounts. This was done on purpose by previous web developers or agencies, which we find horrifying, and we rectify immediately.)
06
Flexible engagement
No long-term lock-in contracts. We only require a month’s notice to cancel any of our monthly services.
No BS
You’ll find us genuine, honest, and transparent in all communications. You get the unvarnished truth.
Collaborative
We contact you regularly for news in your world, and keep you in the loop with our ideas and activities.
Respectful
We respect your time, requests and decisions, and we ensure everyone on our team and your team is treated with dignity.
Our clients love our five-step marketing process, because it helps them gain clarity around their business and real aspirations; delivers a plan that is aligned with achieving their goals, and provides an implementation methodology that makes sense.
Clarify
The first step is designed to make you think deeply about your vision, what perception your brand gives, your ideal clients, how you’re different to your competitors; and most importantly - the goals you want to achieve. Once clarity is achieved, we provide a detailed marketing plan, budget and implementation schedule.
Create
During the creation phase we help you tell the story of you, your brand, and your products/services so that your ideal clients will find you irresistible. We design or redesign your assets or systems, (website, social media pages, email marketing, print materials); develop the functionality, and test, test, test.
Catapult
Once all our QC testing is completed, we launch your new website, marketing assets and systems into the stratosphere. We create a launch plan to announce you to search engines, the social media world, your existing contacts and clients, and if required - to targeted media. This is the exciting phase!
Connect
We use a variety of marketing strategies to connect with your ideal clients, including Google and social media advertising, search engine optimisation, lead magnets, email marketing and social media posting. Every business is different, so promotional strategies depend on industry, competition and desired outcome.
Care
We monitor key metrics, tweak your content and campaigns to improve results, and keep a steady supply of enquiries and repeat business coming in. We can also take care of your website, hosting, security and functionality so it continues to work correctly 24/7. See website care packages for full details.
Don’t Just Take Our Word
Project results, client feedback and awards are what count. Please click on any of these images to get the full story.
Ready to see how Commonsense Marketing can help you achieve your ambitions?
A handy tool to help you choose the right marketing partner
If you’re still not sure about how to choose the right marketing partner to help your business, then you might find this tool helpful.
We’ve put together a bunch of questions that you should ask every agency you’re talking to. You can rate each answer between 1 – 10 and then tally up who gave you the most confidence and seemed to be the closest aligned to your needs.
Simply download our free Marketing Agency Questionnaire Spreadsheet, record answers and see the automated tally score.
We’ve added our answers to each question already, so let’s see how you score us!